Mummy's Not For Me: Changing the Stigmatisation of Women Who Dare Not to Bear - A Creative Campaign

Abstract

This work is one of two 2023 winners of our Centre for Media Research Student Award, a special prize awarded to a final-year Media Communications student. This work stems from the Media Communications Final Project, a module which asks students to embark on a challenge-led research project, the insights from which are disseminated as a cross-platform communications campaign for a real audience. The winner of the award is invited to publish both their background research alongside their creative campaign as a journal article.

What follows is a short walkthrough video of both the research and the campaign, followed by a detailed presentation of the work in full - the Research Portfolio and the Campaign.